experience
The Honest Company
Graphic Designer | March 2022 - Present
Lead video shoots from pre to post-production. Created shotlists, presented to videographer, co-art directed PDP & social shoots, edited footage and implemented motion graphics/kinetic typography
Created graphics that initiated overall look and feel for beauty campaigns
Produced PR assets for events and international usage such as a London taxi wrap, digital billboard and
wall decalsCreated logo and taglines for new launches that were used from digital to print assets to support campaigns
Produced social and paid assets through video editing and implementing campaign branding to product images and influencer content
Collaborated with another designer to restructure creative content planning for social with art directors and social team, to better align our partnership for elevated design quality
Banana Republic
Graphic Designer | August 2021 - March 2022
Executed monthly promotional ads for Paid Media team
Selected appropriate imagery to fit product message and ad groups for paid media campaigns
Supported Senior Designers with high-impact ads for Vox, Coveteur, Waze, Who What Wear, etc.
Presented assets to marketing team for weekly reviews
Freelance
Graphic Designer | May 2018 - Present
Email designer for FORIA WELLNESS
Social Ad designer for JOHNSON & JOHNSON and CHUBB INSURANCE
Developed and elevated branding and packaging for COPINA CO.
Maintained brand identity across multiple platforms, retouched, resized, and finalized
photography assets for MUTHA skincareCreated custom logo for lifestyle blogger, LIFE WITH CIERA
Taylor & Pond
Graphic Designer | January 2018 – February 2020
Executed visual creative direction for Rimmel London’s social media content and YouTube videos
Production designer for Urban Decay & NYX Cosmetics
Spearheaded design and creation of a custom branded mural in the main office conference room
Established creative direction and rebranding of Taylor & Pond’s social media accounts
Formalized all creative branding for Digital Beauty blog, including website and social media accounts
Created custom GIFs for agency clients’ GIPHY accounts with more than 95.4M views and growing
Assisted video team with storyboarding, motion graphics, and creative direction
Partnered with photo team on creative direction for special shoots
Interviewed and hired designers to improve productivity and work-flow
awards
2018 CMBAM
1st Place Award for Best Sales Promotional Materials
2013 SIPA
1st Place Award for Centerspread
2013 SCPA
3rd Place Advertisement
2013 Media Women of SC
Honorable Mention
2012 Media Women of SC
1st Place Award for Double Truck Layout
2012 Media Women of SC
3rd Place Award for Graphics
2012 NFPW
Honorable Mention
exhibitions
Senior Exhibition, 2017
Freshman Reading Experience, 2016
Passage Gallery, 2014
education
University of South Carolina
BFA Graphic Design | December 2017